Designing a website for business to consumer (B2C) companies involves the perfect blending of compelling design elements and cutting-edge digital technologies. The right B2C website needs to do more than look good. The cornerstone of your digital marketing strategy, your website should set you apart from the pack and put you in a position for future success.
B2C Website Design Company Services
You might be able to build your new website without a cohesive strategy in place, but is it going to pay off for your B2C company? Probably not. Developing a strategy is the first step in building not just a “finished” site, but a site that will attract customers and get you the measurable results that make the process worthwhile.
You can be head over heels in love with your website, but if your customers can’t find it, it’s not doing its job. This is why SEO, or search engine optimization, is key for every B2C business. Your customers are searching for your products right this very minute and by implementing the right SEO strategies, you can be sure they’re finding you first (and not your competition).
Information architecture is the process of determining how information on your company’s website will be structured and housed. This is the process of determining how information on your company’s website will be structured and housed. Your information architecture should be mindful not only of your products and services, but of the habits of those most likely to become customers. Together, we’ll set up an intuitive sitemap and develop strategies to help your customers quickly and easily access the information they’re needing.
As your B2C website begins to take shape, you’ll need to decide not only what content will be featured, but how you want that content to be organized on pages. Your potential customers need to find what they’re seeking quickly and efficiently. It might seem simple enough, but establishing the right content plan for your website feeds into user experience, conversion rate, SEO and so much more.
It’s time to tell your B2C business’s story in a way that’s going to inspire your customers to take action. Compelling, informative copy about your business, its mission, and the products and/or services you offer is the best way to set yourself apart from the competition.
User experience (UX) and user interface (UI) are huge considerations to take, as they pertain to how your customers will interact with your website. With good UX and UI design, users navigate through your website with clear paths to convert. Giving your site’s visitors a positive user experience will not only minimize frustrations and help them find what they’re needing, but it will improve your site’s overall organic rankings and domain authority. Google is extremely mindful of how users interact with your website, and a positive user experience can go a long way.
You can be certain that customers are going to be accessing your site from more than just desktops and laptops. By giving your site a responsive design, you’re ensuring that no matter how your site is viewed— phones, tablets, desktops, laptops, etc.— that it will always look great and operate efficiently.
Perhaps nothing is going to turn a potential customer away from your site faster than an unattractive design. Excellent visual design is essential for making a good first impression on every potential buyer who visits your site.
Over the years, more and more web traffic has migrated to phones— and your company’s website is no different. It’s important to have not only a responsive design, but to consider that many of your potential customers will only ever see your site from the palm of their hand.
This can be a nebulous term, so we’ll crystalize it for you: We’re talking about full-stack development with a custom content management system. We make sure that your website looks good on the front end and the back end, and that it’s usable by you and your team.
The finest strategy, user design, content, art direction and development is nothing without a website that functions seamlessly. In addition to a thorough Quality Assurance process during each step in our web design process, we test each site thoroughly for speed, accessibility, performance and reliability.
It’s our goal to build you a website that drives traffic and boosts your sales. And to do so, we must see how your site’s visitors are interacting with the website. These statistics are readily available and an integral component in our advancing of your company’s digital strategy.
After designing a website to help your company achieve its goals, it’s time to monitor the performance. It’s our goal to not only report on the results your new website is generating, but also make proactive recommendations for ways to further amplify those results.
We know that things can come up after the launch of your company’s website— copy changes or edits, new photos or blog posts, updates to your CMS or plugins, just to name a few. That’s why all of our web design projects include a free year of maintenance, with the option to renew after a year. It’s our intention to not only partner with you throughout the construction of your new website, but also afterward.
How to Find the Right B2C Website Design Agency
Building a website that captures what your business represents, attracts visitors, and drives sales is a huge undertaking and it’s important that you’re comfortable with the agency you pick to take on such a project. So how do you find the right team? Here are a few tips to help you find the perfect B2C website design agency.
Look for an agency that:
Acts as a partner to your business
The right web design agency for your B2C business is one that will be a trusted partner throughout and beyond the development and launch stages. What that partnership might look like can vary depending on how involved you or your team want to be in the website build process and/or outcome. Regardless of how closely you decide to work with your chosen agency, it’s important that they partner with you to determine what your goals are for your new website and how you’d like to achieve those goals.
Doesn’t outsource their work
Too many agencies tend to cut corners when it comes to building websites. And this can include outsourcing various aspects of your site to third party vendors— vendors you’ll never see or interact with. This can cause delays during the build and can spell disaster post-launch when the site needs support. In order to ensure that you and your customers get the most out of your website, and that it is completed in a manageable timeline, you’ll want to work with an agency directly involved in every step of your site’s development
Follows best practices
Many web design agencies will claim to “follow best practices,” but few actually live up to it. When deciding between agencies, ask them to define the claim as it relates to their business. And any agency worth your time and resources should be able not only to explain their best practices policy, but exemplify it throughout the process.
Approaches design strategically
If your site isn’t easily navigable and operable for your potential customers, no amount of flash or flair is going to help it. If users are leaving your site for whatever reason, it’s time to make a change. This is why your company needs to find an agency focused on designing and implementing the perfect website that does exactly what you need it to at all times.
What you can do to prepare for your search:
Know Your Budget
Before coming to the table, it’s important to have at least a general idea of what you’re wanting to spend on your company’s new website. Keep in mind that your website, if built correctly, will be the cornerstone on which your digital marketing is built. It’s not something on which you’ll want to cut corners or cheapen in any way. This IS a worthwhile investment. So come to the table with a figure in mind, but make sure it is realistic (for you and the agency) and enough to get you the product your business deserves.
Look At Their Work
If this agency is worth your company’s investment, then you should have no problem finding examples of their work for other B2C companies. This is your chance to see what other websites your agency has created and to decide early on whether or not the agency’s views are in line with your own.
Read Their Reviews
What are people saying about this agency? A simple online search should give you plenty of reviews to consider. And while you’ll certainly want to see the reviews on the agency’s site, make sure to investigate Google reviews as well as these tend to be more unfiltered and honest.
Frequently Asked Questions
Why is a B2C Website So Expensive?
A lot goes into building a website that captures what your business represents and a quality team will devote the time it takes throughout every stage. Your goal should be to have a website at least as great (preferably better) than your leading competitors, and this means making a financial investment on par with what they’ve already done. There are certainly cheap and DIY options out there, but building a website is one aspect of your business on which you don’t want to go with the cheapest option. As is the case with everything in this world, you get what you pay for.
How can you ensure you get a good ROI on your B2C website?
It all comes back to giving your site’s visitors a positive experience and layout out clear goals for your site. Your site should give your customers exactly what they’re looking for while uniquely telling the story of your own company. You need to trust that your agency of choice will build you a site that will do just that. If your site isn’t continuously attracting traffic, driving sales, and making your company money, it wasn’t worth the investment.