Great website development is about more than translating a visual design onto the screen. It’s about purposeful planning to generate a tool that acts as an aid to you, your team and your customers and helps you sell more of what you’re selling.
Web Development Services
Front-end development refers to the process of coding what a website looks like on the outside, essentially. But, in web development and in life, you never want something that just looks good on the outside. Back-end website development involves making sure that your website loads properly and runs smoothly from the moment a user lands on a page. Together, the two are known as full-stack development.
While there are plenty of freely available, easy-to-use website builders out there, these services, while convenient, are often not the optimal solution for most businesses. That’s why we prefer to custom build our client websites, writing code from the ground up. Our developers include everything that your website needs and leave out what it doesn’t. The result is elegant, efficient code with no bloat, so your site loads fast and functions the way we want it to.
Website design is the design and planning of nearly every aspect of your website: cutting-edge visual design, technology, strategy and more. It’s the foundation upon which website development is drawn.
Strategic thinking is what elevates a website from simply existing to acting as an actual lead- and sales-generating machine. It’s what you should expect from partnering with an agency instead of trying to drag-and-drop build your own website. And, as a team full of strategic thinkers, we pride ourselves on prioritizing purposeful planning at every point in the process.
Search engine optimization (SEO) is a key focus of many of our services, but especially when it comes to website development. While some SEO strategies can work regardless of how your website is developed, there are fundamental SEO-compliant structures that need to be built into a website in order for it to truly excel and dominate search engine rankings.
Information architecture is used to determine, as you might imagine, the architecture of information on your site. This includes sitemap development, content strategy and the beginning stages of UX/UI development. Knowing what information to showcase and where is a pivotal step in the website development process.
Content strategy determines what content will go on the pages previously identified in the information architecture process. It establishes the structural hierarchy for all of the content on your site, written or otherwise, and is fundamental to user experience, conversion and more.
Copy refers to the words that appear on your website, so, naturally, it’s essential in the website development process to communicate necessary information about your business to users.
User experience (UX) and user interface (UI) refer to how visitors use and interact with your website. Keeping users in mind when developing and designing a website makes certain that they can use your website in the ways that they (and you) want them to.
These days, there’s no shortage of devices on which you can view a website. And, for the most part, the dimensions of these devices can vary wildly from one to the next. Responsive design ensures your website can bend and adapt to fit on a variety of devices without sacrificing user experience.
As much as we talk about the importance of the actual development of a website, it’s not, for the most part, what users are going to see. What they do see are the aspects of your website’s visual design, and it’s just as important that the design be excellent.
Web users are moving increasingly away from desktop and toward mobile browsing. That’s why it’s essential to consider what your website is going to look like, and how it’s going to function, on a mobile phone from the start. Mobile development can’t be an afterthought because, for many users, it’s the first mode in which they view your website.
Great design, development and content can only get you so far in the web development process. Performance is a crucial aspect of user experience. That’s why, in addition to thorough quality assurance checks prior to launch, we test every website we develop for superior speed, accessibility, performance and reliability.
We set up analytics tracking on every website we develop, because it’s just one way to make sure your website is working for your business the way we (and you) want it to.
We’ve talked a big game about going into the web development process with strategies, KPIs, analytics tracking and more. And what’s all of that without a way to make sure your website is living up to these goals? That’s why we offer reporting on the results your website is generating and make proactive recommendations to help it achieve even more.
The launch of your website isn’t the end of the road in our website development process. We know that there are still things that require attention afterward: plugin updates, backups, changes to copy or photos. Our custom web development projects include a year of free maintenance, with an option to renew year after year, so we can continue to partner with you after the development of your website to ensure there are no hiccups down the road.
How to Find the Right Web Development Agency
More important even than the elements that make up the web development process is finding the right agency partner to execute the development of your website.
Look for an agency that:
Will partner with you throughout the process
You want to find an agency that will act as a true partner to you throughout the website development process. What you want that partnership to look like may be different than someone else, so it’s important to select an agency that can be flexible or you know can meet you where you want them to. Acting as a partner to your business can range from collaborating closely with your internal team on strategies and content to a more hands-off approach for you and your team. Regardless, the important aspect of any partnership is that your agency has your business’s best interests in mind.
Does their work in-house
A lot of agencies that don’t have large enough teams or employees with the necessary skills and experience may outsource parts of the development process to third-party vendors. This can be tricky, because it’s removing you one step further from the partnership. You likely haven’t vetted the outside personnel your agency is working with, and, truthfully, the agency’s realm of control with these vendors might be limited also. Outside vendors can often cause issues with communication and the work being produced, so it’s best to try to avoid these issues by partnering with an agency that doesn’t outsource.
Is compliant with best practices
A lot of agencies may claim to follow best practices, but it’s important to challenge them on this assertion. If they follow best practices, they should be able to explain what that means to you and the specifics of those practices if you ask (and you should). Knowing that your agency understands and follows best practices will not only help you vett them, but also help you understand what practices are being applied to your website and why.
Has a thoughtful and strategic development process
As we’ve outlined repeatedly, all the nuts and bolts of the website development process are important, but just as (if not more so) important is the way in which they’re applied. Finding an agency that is purposeful in the way they build and develop client websites will ensure the proper considerations are taken when building yours.
Prepare for your search
Know your budget
When approaching an agency for a new website, it’s crucial to have a realistic idea for what you can spend. It can be tempting to try to cut corners and save a little bit more money, but it’s important to remember that the money you invest in a new website is going to create additional, perhaps exponential, growth and revenue. So whatever you can realistically afford to spend, spend it.
Review the agency’s past work
Looking at websites previously developed by the agency you’re thinking of partnering with is a great way to get an idea of what they’ll be able to help you accomplish. However, this is where the recommendation to use an agency that does everything in house is especially applicable. Don’t be won over by an agency’s work without knowing what outside vendors may have helped complete it.
Read their reviews
Like most big ticket items, you wouldn’t buy without reading a few reviews first. Testimonials on the agency’s website are a good place to start, but don’t stop there. Look at third-party review sites, too, such as Google Reviews, for unfiltered feedback from the agency’s past clients.
Website Development Case Studies
Timmermann Group has been our social and web development partner for nearly three years. They helped us redesign our website, optimize performance, integrate social and create a dynamic online experience that is second to none in the industry. The team has been excellent to work with, responsive to requests, creative in approach and excellent in execution. The numbers don't lie! Highly recommend.- Keith Laakko, RotoMetrics
Why You Should Work With Us
Why should you work with Timmermann Group for your new website? Because we’re the best. But don’t just take our word for it: In 2019, we had the honor of being named Best Marketing Firm by St. Louis Small Business Monthly. We were also nominated for Best in Web Design and Best in Customer Service. These are honors we don’t take lightly.
St. Louis Business Journal
St. Louis – Largest Advertising, Marketing, and PR Firms
St. Louis Small Business Monthly
2019 – Best Marketing Firm
St. Louis Small Business Monthly
2019 – Best in Web Design
St. Louis Small Business Monthly
2019 – Best in Customer Service
We take a custom and strategic approach to every website design, and every step of the process is meticulously planned out by our in-house team of developers, designers, strategists, and branding experts. Nothing is outsourced and nothing is overlooked. And, if we’re being honest, we love doing it. It’s more than a job; it’s our passion. Staying at the forefront of web design trends and tactics, our team aims to create a website that exceeds every one of your expectations and serves as an exemplary marketing and communications tool for your business.
Frequently Asked Questions
Why is a new website so expensive?
To put it simply, good websites are expensive because they’re expensive to make. A lot of hours go into the careful and strategic planning, designing and developing of a website. To an extent, it’s an example of getting what you pay for. Investing more money into your website means investing in the time spent by the team creating the site. And if you want a website that’s going to outshine your competitors, you’re probably going to have to outspend your competitors, too.
How can you ensure you get a good ROI on your website?
A new website is often an unavoidable and somewhat significant investment for a business, so it’s important to at least make sure it’s going to generate a good return. You can make sure that it does by following the advice we’ve outlined here: by picking the right agency to work with, by investing what you can into the project, by partnering with a team that is knowledgeable and strategic. In the end, your website should earn you back the money you spent on it, and then some. That’s why it’s important to be confident in not only the amount you’re paying, but also the team you’re investing in.
Learn More About Web Development
A properly built website includes many steps–strategic planning, website design, copywriting, and goals & events set-up among others. This entire process culminates in website development, one of the most critical phases of a website build project. Website development is the process of writing the code that allows your company’s new website to properly function. It provides the structure for your website to load and display on internet browsers, to be found by search engines, and to seamlessly integrate with other software platforms that your business may be using.
Good website development is about much more than simply translating visual design to the web. That is only part of the story–referred to as front-end development. It also includes back-end website development, which is about making sure that your website loads properly and runs smoothly from the moment a user lands on a page. Creating a content management system (CMS) that allows content to be added and revised is also an important part of the development process. Ultimately, website development is about solving problems by taking your website information architecture from concept to reality.
By its very nature, website development can seem intimidating to many people. All of those lines of code make little sense to the average person. To help overcome this obstacle, there are now multiple ‘out-of-the-box’ website solutions available. Wix and Squarespace are two such platforms. WordPress, the most popular website development tool, offers literally thousands of pre-built themes that come complete with the code already added. These solutions, while convenient, are often not an optimal solution for most businesses. That is why at Timmermann Group, we custom build all of our client websites, writing code from the ground up. Our developers include everything that your website needs, and leave out what it doesn’t. The result is elegant, efficient code with no bloat so your site loads fast and functions smoothly.
Positive Brand Image
Good website development is critical in today’s business environment, where people increasingly make buying decisions online. Having a website that operates properly can make the difference between gaining a customer or losing them to a competitor.
Be sure that your website is built to be responsive, meaning that your site’s content will display properly according to the type of device a person is using, including tablets and smartphones. Users increasingly are reaching for their mobile devices when going online. Even if the majority of your company’s website traffic comes from desktop computers, it is still imperative that your site is responsive.
Integrations and Additions
Your web development partner should also have a strong understanding of website plug-ins. Plug-ins are programs, or apps, that allow you to add more functionality to your website. Plug-ins can help with search engine optimization (SEO), data tracking and analytics, and visual elements such as photo galleries. Good web development integrates the plug-ins that make sense for your company’s website with the overall website structure. It is important to note that over time plug-ins can break, or require an upgraded version, to continue working. At Timmermann Group, our web developers proactively update all plug-ins to prevent any potential issues with your site’s functionality.
Your website can also be integrated with various third-party software programs. For example, your business may use a customer relationship management (CRM) tool such as Salesforce or Hubspot. Web developers can connect these programs to your website so that when someone completes a contact form or takes another type of action on your website, that lead information is directly imported into your CRM for your sales team to follow up with. Your website can also integrate with technologies such as your HR software, inventory management system, and email marketing platform. You’ll want to make sure that an experienced, knowledgeable website developer is managing these integrations for you.
Security and Privacy
Security is another web development consideration of utmost importance. Unfortunately there are some bad actors in the world who attempt to hack or inject malware into websites. You want to be sure to protect the data and privacy of your company, and also that of your customers. Website development security helps protect against malware, phishing schemes, and the possibility of your website being blacklisted from search engine results due to a perceived security breach.
Adaptability and Growth
Website development is a technical, ever-evolving skill set. So turning to a trusted agency partner like Timmermann Group is a great idea for your new company website. That said, we believe that your team should have the tools to make edits and changes to your site. That is why, after conducting a thorough QA audit prior to launch, we then provide our clients with a CMS training session so that you have the ability to make changes directly. You will have 100% ownership of your website, but we will, of course, continue to be available to answer any questions, or to make any updates to your site that you either don’t have the time, or the technical website development skill, to make yourselves. While web development is one of the final stages in the website build process, it is often just the beginning of our client partnerships.